Tips for Marketing Companies: Fortune Favors the Bold
Posted on December 1st, 2008
Last month, the Association of National Advertisers met in Orlando for their 98th annual convention. Discussed at the convention, of course, was the current state of the economy and its effects on advertising and marketing companies. One conclusion was that the best strategy is not to cut marketing costs, but continue to reassure and comfort consumers regarding the value of your product or service.